A True Passion is Writing
I am a marketing professional with 20 years of experience, but my true passion is writing. I enjoy writing fiction and non-fiction prose and helping others edit their work. I have a bachelor’s degree from Florida State University and make my home in Tallahassee, Florida.
PROFESSIONAL EXPERIENCE
PUBLIC INFORMATION COORDINATOR / Florida Surplus Lines Service Office
2018 - 2024
Managed all marketing and outward communications to customers, as well as the general public including:
Planned yearly multi-platform marketing and communications schedule
Managed multiple HTML email newsletters
Monitored industry news
Conceived and coordinated all print and digital advertisements
Placed, scheduled, and monitored digital advertising campaigns on various platforms
Drafted and implemented marketing plans for new products
Managed the execution of monthly, quarterly, and annual reports
ACCOUNT EXECUTIVE / VancoreJones Communications
2011 - 2018
Managed various client accounts including political candidates, legislative issues, associations, and law firms including:
Managed day-to-day maintenance for various accounts
Monitored news related to client issues
Drafted and distributed press releases
Fostered relationships with reporters and educated them on client issues
Drafted and distributed talking points on specific issues for clients
Managed advertising campaigns, including digital, television, radio, direct mail, and newspaper
Managed day-to-day maintenance for various accounts
Monitored news related to client issues
Drafted and distributed press releases
Fostered relationships with reporters and educated them on client issues
Drafted and distributed talking points on specific issues for clients
Managed advertising campaigns, including digital, television, radio, direct mail, and newspaper
Managed office schedule
Organized travel and events
Compiled and sent news clips for various clients on a daily basis
Created and distributed literature pertaining to current legislative issues affecting specific clients
EDUCATION
B.S. / POLITICAL SCIENCE
Florida State University
1999 -2004
Drafted and coordinated customer surveys and analyzed results
Coordinated and planned event sponsorships
Copywrote guest columns and press releases
Managed website content, including copy, photos/art, sitemapping, and structure
Coordinated collateral materials
Presentation consulting
Copywriting as needed for internal projects
Managed production of video, audio, and print designs for advertising
Handled design, production, and distribution of direct mail
Handled copywriting for video scripts, web, digital, and print ads
Worked with vendors such as web developers, printers, and digital specialists
Managed all aspects of photo and video shoots on location(s) for clients
ACCOUNT SUPPORT SPECIALIST / VancoreJones Communications
2007 - 2011
Assisted on numerous communications and public relations campaigns for various clients, including political candidates, legislative issues, associations, and law firms, including:
Managed production of video, audio, and print designs for advertising
Handled design, production, and distribution of direct mail
Handled copywriting for video scripts, web, digital, and print ads
Worked with vendors such as web developers, printers, and digital specialists
Managed all aspects of photo and video shoots on location(s) for clients
ADMINISTRATIVE ASSISTANT / VancoreJones Communications
2005 - 2007
Supported managing partners in all aspects related to running the office as well as assisting with projects for clients.
Prepared and filed political candidate and political committee startup paperwork with various state offices
Prepared and filed political candidate and political committee financial reports with the state and Leon County
References are available upon request.
SKILLS/KNOWLEDGE
APPLICATION SKILLS
Microsoft Office (Word, Excel, Power Point)
Apple iWork
(Pages, Numbers, Keynote)
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
CONTACT ME
850.321.2412
kimask@icloud.com
4112 Biltmore Ave.
Tallahassee, Florida
TECHNICAL SKILLS
Social Media
HTML Email
WordPress
Drupal
Expression Engine
Sitefinity
Smart sheet
Trello
Confluence
CORE KNOWLEDGE
Insurance Regulatory Communications
Political Climate Statewide and in Leon County
Long-Term Budget Planning
Data Analysis
Political Campaign Process
Education Related Legislative Issues
Medical Marijuana Related Legislative Issues
Strong Graphic Design Skills